business growth · engineered
I grow businesses like an engineer.
Find the constraint. Fix it. Automate it. 22 years in engineering, from draftsman to manager of a 70-person department. Two e-commerce brands built and run since 2014. AI is my current best tool — it replaced $75K+ a year of agency work in my own businesses before I ever built a system for a client.
Based in Oakville, Ontario — serving the GTA and beyond

AI for Business — Hamilton
· 5:30 – 7:30 PM
A monthly evening for local business owners on using AI to save time, improve margins, and get more done. Real examples, open Q&A, and a room full of other owners working on the same problem. CoWork at the Cotton Factory, 270 Sherman Ave N, Hamilton, ON L8L 6N4. Free to attend.
// What I Build
Every project follows one rule: you get a working system, not a strategy deck.
Custom AI Tools
Prompt generators, content systems, analytics dashboards — built for your specific business. Custom tools you own and control.
E-Commerce AI Systems
Product content at scale, inventory automation, multi-channel optimization. Tested on my own brands first — two e-commerce businesses running on AI I built.
Marketing Automation
Email sequences, social workflows, ad optimization. Replace repetitive manual work with systems that run while you sleep.
AI Readiness Assessment
Not sure where to start? I audit your operations, identify the highest-ROI automation opportunities, then build it.
Digital Launch & Growth
Going online for the first time? I coach product and service businesses through the full digital launch — e-commerce setup, local SEO, and LLM optimization — and build the AI layer from day one.
Product Research & Validation
Mechanical engineer turned e-commerce operator. I combine 11 years of product launches with engineering analysis and AI tools (Data Dive, Jungle Scout) to validate physical and market viability before a dollar goes to inventory.
// Proof, Not Promises
Traditional Retail Shop to Full E-Commerce Operation
New owner, one week into a long-established specialty retail business. Zero e-commerce experience. Working 84+ hours a week. Needed a complete digital transformation plan — fast.
What I built
- 18 deliverable areas — competitive analysis, pricing strategy, SEO, email, social, UGC, partnerships, financial tracking
- Custom Content Creator PRO v5.3 — web app for generating platform-specific AI prompts, handed over running
- Corporate gifting program with B2B sales materials — a six-figure channel that didn't exist before
- Pricing optimization strategy — a six-figure annual gain from margin adjustments alone
- Interactive client dashboard deployed on GitHub Pages — live, browser-based, no downloads
It Used to Take Days. Now I Do It From My Phone.
Every change used to mean going to a developer. A blog post, a price update, a page that needed fixing — write the brief, wait, review it, wait again. Days, every time, for work that took minutes to describe. And nothing shipped while you waited.
That's the part that changed. I make the change myself now, often from my phone, and it's live before the conversation is over. Not because I became a programmer — I'm a mechanical engineer and I've never written software professionally. Because describing the work precisely is now enough to get it built.
What's been shipped that way
- Two iOS apps, live in the App Store — SunUp, which calculates real burn time from skin type and live UV, and RunMate Pro, GPS tracking with shoe-mileage management. RunMate was rejected 39 times before it was approved.
- Helm — seller intelligence that pulls Amazon SP-API, Amazon Ads, Shopify, Meta, Klaviyo and Search Console into one place, then exposes it to Claude as tools. "Why did ACOS jump last week" gets answered in a sentence instead of an afternoon.
- A full event platform for a chip-timed road race I direct — over a thousand people involved across runners, families and spectators, plus what that brings into the local economy. Registration, course and festival info, sponsor pages, and a permanent searchable photo archive.
- Two Shopify stores running on API connections, with product content and blog production automated end to end.
- SportsClinicFinder — a Canada-wide clinic directory covering every province and territory, searchable by city, injury, and specialty.
- Magpie — a shared research brain for the team. Drop in a link and it enriches, categorises, and makes it searchable across every brand, so nobody researches the same thing twice.
- Marketing sites for both apps, plus this one — statically built, deployed on Vercel, with a post-build audit that fails the deploy on a dead link or a broken image.
- Content Creator PRO — built for a client, handed over running. A web app that produces on-brand content for Instagram, email, Google Ads and product pages, so they stopped needing an agency on retainer to do it.
This is the same capability I hand over. When a client wants a page changed, a post published, or a price updated, the answer stops being "I'll ask the developer and get back to you next week."
See all of it, with the stack behind each one →Two E-Commerce Brands Running on AI Tools I Built Myself
Two e-commerce brands. $2M+ in ad spend. Paying $75K-$125K annually for agencies, freelancers, and services. Needed to cut costs without cutting results.
What I built
- Custom AI content generation systems (100+ product descriptions, brand voice maintained)
- Marketing automation workflows replacing manual email, social, and ad management
- 2 iOS apps (SunUp by GearTOP, RunMate Pro) — built as a non-coder using AI tools
- Analytics dashboards aggregating data from Shopify, Amazon, Google, Meta
- Operational automation (inventory alerts, reorder triggers, journey orchestration)
And the tools I built for my own businesses
SunUp by GearTOP
Personalized UV safety app that calculates your real burn time based on skin type, live UV index, and cloud cover. Features 48-hour UV forecasts, family mode for multiple profiles, AQI tracking, and sun protection product recommendations. Built as a non-coder using AI-assisted development.
RunMate Pro
GPS run tracking app with shoe mileage management, route history, and injury prevention tools. Tracks every run, monitors shoe wear across multiple pairs, and surfaces insights to help runners avoid overuse injuries. Built for TapeGeeks' running and recovery community.
Helm
Seller intelligence for the two e-commerce brands I run. Helm pulls Amazon SP-API, Amazon Ads, Shopify, Meta, Klaviyo and Search Console into one place, then exposes it to Claude as a set of tools — so the question 'why did ACOS jump last week' gets answered in a sentence instead of an afternoon of spreadsheets.
SportClinicFinder.com
Canada-wide sports clinic directory helping patients find physiotherapy, chiropractic, massage, athletic therapy, and sports medicine clinics. Every province and territory covered. Search by city, injury type, or specialty — with insurance details, Google ratings, and direct booking links.
// About Greg
Mechanical engineer. 14 years leading engineering teams at SMS-Siemag (prior PRO-ECO LTD). Then independent consulting. Then e-commerce — two brands built from scratch since 2014.
In 2024 I went all-in on AI. Built custom tools that replaced $75K+ in agency costs. Shipped two iOS apps as a non-coder. Now I build AI systems for businesses that want working solutions — not strategy decks.
Who this is for
If the same task lands on someone's desk every week, it probably shouldn't.
Every business has a handful of jobs that repeat — quoting, scheduling, chasing, reporting, answering the same question for the hundredth time. They're too small to hire for and too constant to ignore, so they get absorbed by whoever has capacity. Usually the owner.
That work is now automatable, and it doesn't much matter what industry you're in — a pottery studio chasing class bookings and a distributor chasing purchase orders are the same problem wearing different clothes. What matters is whether someone will actually build the thing, deploy it, and stay until your team can run it.
I'm based in Oakville and work across the GTA and Ontario, plus remotely. The proof isn't a slide deck — it's the ecosystem I build in public: two e-commerce brands, two iOS apps in the App Store, a race with a thousand runners, and a directory at local-search scale. Client work runs on the same playbook.
Looking for AI consulting in Oakville?
Start with the task, not the tool. I help Oakville and GTA businesses find the repeat work that is slowing the owner or team down, then build the AI workflow, automation, or internal tool that removes it.
Good fits are quoting, intake, product content, reporting, research, customer follow-up, launch workflows, and internal search. Bad fits are vague AI strategy projects where nobody owns the finished system.
What that's looked like
Pottery studio
Class booking, waitlists, and the follow-up nobody had time to send
Race organization
Registration, sponsor pages, and a permanent searchable photo archive
Fitness studio
Member onboarding and retention sequences that run unattended
Specialty food retailer
Retail shop to full e-commerce operation in six weeks
E-commerce brands
Two of my own, since 2014 — where everything gets tested first
Pharma consultancy
Research and reporting workflows that used to be manual
Six businesses that look nothing like each other. The underlying work was nearly identical.
// Common Questions
// Writing
Practical posts on AI tools, automation, and building things that actually work.
Why Every Sponsor and Vendor Gets a Permanent Web Presence
Why we gave all 80 sponsors and vendors of our first 5K their own permanent web page instead of a logo in a footer — and how we built it to scale to 2027.
Read More →How AI Organized 1,800+ Race Photos (and Drone Videos)
How Google Cloud Vision auto-tagged 1,843 race photos and drone videos by bib number — a 92% detection rate, and what we did about the other 8%.
Read More →Why We Archived Every Race Forever
Most race websites reset every year — results vanish, photo links die. Here's why our 5K archives everything forever, and what it does for runners, sponsors, and vendors.
Read More →// Also writing across the brands
Every brand publishes its own blog — all written by Greg.
Sun protection, hiking & outdoor gear
geartopdesign.com ↗Kinesiology taping, recovery & better breathing
tapegeeks.com ↗Race news & digital-first event building
bronteharbourclassic.com ↗Sports injury clinics & practitioner insights
sportsclinicfinder.com ↗Sleep health & clinic guides
sleepclinicfinder.com ↗Running, training & injury prevention
runmatepro.com ↗UV safety & sun science
getsunup.app ↗