// About Greg
Engineer by training. Builder by nature. Based in Oakville, Ontario.
// About Greg
Oakville, Ontario
I'm an engineer who builds things. For 14 years at SMS-Siemag (prior PRO-ECO LTD), I led engineering teams on global-scale industrial projects — Chief Engineer, then Manager of Engineering for a 70-person department.
In 2011, I went independent. In 2014, I started building e-commerce brands with my daughter. Two brands, running ever since. Learned SEO, ads, and marketing by doing it — not by reading about it. Spent $2M+ on advertising across Google, Amazon, and Meta.
In 2024, I went all-in on AI. Built custom tools that replaced $75K+ in agency costs. Shipped two iOS apps as a non-coder. Started helping other businesses do the same thing.
Now I build AI systems for businesses that want working solutions, not strategy decks. Everything I recommend, I've tested on my own businesses first. With my own money.
1997-2011
Engineering Leadership
(SMS-Siemag/Siemens)
2011-Present
Independent Consulting
2014-Present
E-Commerce Entrepreneur
(GearTOP + TapeGeeks)
2024-Present
AI Tool Builder
// Tools I Build With
I don't just use these tools — I build custom solutions on top of them.
AI & Development
Automation
Marketing
E-Commerce
App Development
// Beyond the Work
China Sourcing Trips — Organizer & Guide
4 trips · Up to 25 entrepreneurs per trip
Organized and led product sourcing trips to China for new entrepreneurs — factory visits, supplier negotiations, and hands-on education in building a physical product business from source to shelf.
Rock Star Inner Circle — E-Commerce Instructor
5 years
Taught e-commerce strategy and operations to entrepreneurs in the Rock Star Inner Circle community for five years — covering product selection, Amazon, Shopify, sourcing, and scaling.
Your Life Your Terms — Podcast Guest
2019 & 2021 · Host: Tom Karadza
Two episodes on the e-commerce journey — building and scaling GearTOP and TapeGeeks from scratch, lessons learned, and what it actually takes to run product brands on Amazon and Shopify.
VibeMarketer Community — Speaker
December 2025
Presented on building two App Store iOS apps as a non-coder using VibeCode and Claude Code. Real numbers, real rejections, real results.
View the session ↗Bronte Harbour Classic 5K — Race Director
June 21, 2026
Co-directing the inaugural Bronte Harbour Classic 5K on Father's Day at Bronte Harbour Park, Oakville. Chip-timed 5K + Kids 1K Fun Run + post-race festival.
bronteharbourclassic.com ↗Bronte Runners — Co-Lead
Co-leading the Bronte Runners club in the Oakville/Burlington area. Running community, regular group runs, and race events.
Brand Content — AI-Assisted Writing
GearTOP · TapeGeeks
Ongoing content produced for both brands using the AI content systems I built — sun protection, outdoor gear, athletic recovery, and injury prevention topics.
Building in Public
Sharing what I build and learn — apps, tools, strategies — on LinkedIn and X. If you're figuring out AI as a non-technical founder, follow along.