Mechanical engineer. Runs two e-commerce brands with his daughter. Builds AI tools and apps, and helps other businesses do the same. Race Director. Based in Oakville, Ontario.
GearTOP and TapeGeeks, built with my daughter since 2014 and selling on Amazon and Shopify in Canada, the US and Europe. I build the tools we run them on: Helm, two clinic directories, a research app and two iOS apps.
Every tool I recommend runs in my own businesses first, on my own money.
A traditional retail shop taken to a full e-commerce operation in 6 weeks. A content system handed to a client, running, so they stopped paying an agency. Race directors given the system behind a sold-out race. Five years teaching e-commerce, and four sourcing trips to China leading groups of up to 25 entrepreneurs.
You get a working system and a team that knows how to run it.
Race Director of the Bronte Harbour Classic: a 5K, a Kids 1K and an all-day post-race festival on Father’s Day, with proceeds supporting the Oakville Dads Community Fund. Co-lead of Bronte Runners, a free club I have run with for 16 years. Host, with Patricia, of free monthly AI for Business meetups.
Eighty local sponsors, vendors and organizers each got a permanent web page, not a logo in a footer.
22 years in engineering, ending as Manager of Engineering for a 70-person department. Two e-commerce brands run with my daughter since 2014. I know which steps matter and which are habit.
I write the code and deploy it. Helm, two iOS apps, two national clinic directories and the system behind a sold-out race are all running today.
Some steps need AI. More need plain rules, and some need deleting. I sort them before I build, and a person approves what matters.
The plan comes with a working system. You see it running, not a slide about it.
If it has not worked in my own businesses, I will not sell it to yours.
If AI is the wrong tool for your problem, I will say so. That costs me a project and saves you more.
The code, the accounts, the data. No licence to rent, no lock-in.
Documentation and training are part of every build, so it keeps working without me.
Find the one place work piles up, fix it, automate it, then move to the next one.
Straight out of university, at PRO-ECO / SMS-Siemag. Ten years designing global-scale steel equipment.
Led the 70-person engineering department until 2011.
Independent, across many companies, for eight years.
GearTOP and TapeGeeks. Learned SEO, ads and marketing by doing it, with $2M+ spent across Google, Amazon and Meta.
Helping other product brands, alongside five years teaching e-commerce.
Jarvis first, then Jasper, then ChatGPT and Claude, well before most people had heard of them.
SunUp and RunMate Pro, built without a coding background. RunMate was rejected 39 times before it was approved.
The first Bronte Harbour Classic: 875 runners on Father’s Day. 2027 grows to a 1K, 5K and 10K.
AI systems for businesses, free monthly meetups in Hamilton and Oakville, and everything written up here.
A chip-timed 5K, a Kids 1K Fun Run and an all-day post-race festival at Bronte Harbour Park on Father’s Day. It sold out at 875 runners in its first year, proceeds support the Oakville Dads Community Fund, and 2027 grows to a 1K, 5K and 10K with room for 1,500.
The story of the race →800+ members across Oakville and Burlington, three group runs a week. I have run with them for 16 years and built the club’s website.
With Patricia. Practical AI on real work, open Q&A, and local owners comparing notes. No sales pitch.
Podcast conversations on building apps without a coding background and running product brands, five years teaching e-commerce, and four sourcing trips to China.
The video-to-skill Claude Code skill is free to download, and every build on this site is written up so you can copy the approach.
I have used AI in production since 2022: Jarvis first, then Jasper, then ChatGPT and Claude, before most businesses had heard of them. Now I am rolling out AI agents, Meta’s Muse and Hermes, alongside automations I built myself. None of these tools does much alone. The value is in how they are wired together. Pick a job and watch it move through the system.
Overnight, Helm collects yesterday’s sales, ads, email and website numbers from every channel into one place.