// About Greg
Engineer by training. Operator by trade. Builder by nature. Based in Oakville, Ontario.
// About Greg
Oakville, Ontario
I'm an engineer who builds things. I graduated in 1997 and started as a draftsman, then designer, then design team leader, and finally Manager of Engineering for a 70-person department at PRO-ECO / SMS-Siemag — fourteen years on global-scale industrial projects.
In 2011 I left the corporate job and spent the next eight years as a consulting engineer, working across a lot of different companies. In 2014 I started building e-commerce brands with my daughter — two of them, running ever since. I learned SEO, ads, and marketing by doing it rather than reading about it, and spent $2M+ on advertising across Google, Amazon, and Meta. From 2019 the consulting shifted to e-commerce.
I started using AI in production in 2022 — Jarvis first, then Jasper, well before most people had heard of any of it. When ChatGPT and Claude arrived I went deep. Since then: custom tools that replaced $75K+ in agency costs, two iOS apps shipped without a coding background, and a lot of other businesses helped to do the same.
Now I build AI systems for businesses that want working solutions, not strategy decks. Everything I recommend, I've tested on my own businesses first. With my own money.
1997-2011
Draftsman to Manager of Engineering
(PRO-ECO / SMS-Siemag)
2011-2019
Consulting Engineer
(independent, multiple companies)
2014-Present
E-Commerce Entrepreneur
(GearTOP + TapeGeeks)
2019-Present
E-Commerce Consulting
2022-Present
Building With AI
(Jarvis, then Jasper, then ChatGPT and Claude)
// Tools I Build With
I don't just use these tools — I build custom solutions on top of them.
AI & Development
Automation
Marketing
E-Commerce
App Development
// Beyond the Work
Podcasts, Talks & Teaching
Two podcast appearances in 2026 · Speaking · 5 years teaching e-commerce
Long-form conversations on building apps without a coding background, running product brands on Amazon and Shopify, and organizing a first-year road race — plus talks, teaching, and four sourcing trips to China.
See all media →Bronte Harbour Classic — Executive Race Director
Inaugural race: June 21, 2026 · 2027 edition in planning
The inaugural Bronte Harbour Classic ran on Father's Day at Bronte Harbour Park in Oakville — a chip-timed 5K, a Kids 1K Fun Run, and an all-day post-race festival. Planning is underway for 2027, which expands the event to 1K, 5K, and 10K distances.
bronteharbourclassic.com ↗Bronte Runners — Co-Lead
Co-leading the Bronte Runners club in the Oakville/Burlington area. Running community, regular group runs, and race events.
Brand Content — AI-Assisted Writing
GearTOP · TapeGeeks
Ongoing content produced for both brands using the AI content systems I built — sun protection, outdoor gear, athletic recovery, and injury prevention topics.
Building in Public
Sharing what I build and learn — apps, tools, strategies — on LinkedIn and X. If you're figuring out AI as a non-technical founder, follow along.