Not client decks. Not demos. Actual tools, apps, and systems deployed and running in the real world.
Eight products I designed, built and run. Each one started as a constraint somebody lived with every day. Scroll to watch each blueprint become the real thing.
Answering "why did ACOS jump last week?" took an afternoon of spreadsheets.
One place for Amazon, Ads, Shopify, Meta, Klaviyo and Search Console data, handed to Claude as tools. Now the answer takes one sentence.
A brand-new race with no history had to sell out registrations, win sponsors and look established from day one.
I am the Race Director, and I built everything online: registration, course maps, sponsor pages, and a permanent archive. The QR code on every finisher medal opens it.
A free club with 800+ members needed one place for this week’s runs, the routes, events and photos.
The club website: a live countdown to the next run, mapped routes, events, news, photo albums, team and partner pages. Volunteers update it by editing simple files.
Patients had no single place to compare physio, chiro and sports medicine clinics across Canada.
A Canada-wide directory with insurance details, Google ratings and booking links. Clinics can claim and update their own listing.
Sleep patients in Peel, Halton and the GTA could not tell which clinics bill OHIP, need a referral or offer home tests.
An evidence-first directory. Every claim on a clinic profile is quoted from that clinic’s own website.
A UV index number does not tell you when you will actually burn.
An app that turns skin type, live UV and cloud cover into one number: minutes to burn. Family mode gives every child a profile.
Runners do not notice their shoes wearing out until the shin splints start.
GPS run tracking that logs every run against a pair of shoes and warns before a pair is worn out. No feed, no leaderboards.
Research kept getting done twice by different people on the team.
Drop in a link, screenshot or quote. Magpie titles, summarizes and files it, and AI agents can search it too.
Every one of these started with one question. Answer three for your business and I will sketch the system I would build for you.
Personalized UV safety app that calculates your real burn time based on skin type, live UV index, and cloud cover. Features 48-hour UV forecasts, family mode for multiple profiles, AQI tracking, and sun protection product recommendations. Built as a non-coder using AI-assisted development.
Full marketing website for the SunUp iOS app. Built to explain a science-backed UV safety tool to a non-technical audience — covering personalized burn time, the Fitzpatrick skin type scale, family mode, activity-specific guidance, and real-time UV forecasts.
GPS run tracking app with shoe mileage management, route history, and injury prevention tools. Tracks every run, monitors shoe wear across multiple pairs, and surfaces insights to help runners avoid overuse injuries. Built for TapeGeeks' running and recovery community.
Full marketing website for the RunMate Pro iOS app. Positions RunMate Pro as the minimalist alternative to Strava and Nike Run Club — GPS tracking, intelligent shoe mileage management, and injury prevention without the social noise.
Seller intelligence for the two e-commerce brands I run. Helm pulls Amazon SP-API, Amazon Ads, Shopify, Meta, Klaviyo and Search Console into one place, then exposes it to Claude as a set of tools — so the question 'why did ACOS jump last week' gets answered in a sentence instead of an afternoon of spreadsheets.
A shared visual brain for the team. Drop in a link, a screenshot, or a highlighted quote and Magpie enriches it — title, summary, category, thumbnail — then makes it searchable across every brand. Built because research kept getting done twice by different people.
Canada-wide sports clinic directory helping patients find physiotherapy, chiropractic, massage, athletic therapy, and sports medicine clinics. Every province and territory covered. Search by city, injury type, or specialty — with insurance details, Google ratings, and direct booking links.
Sleep clinic directory for Peel, Halton and the GTA — sleep study clinics, sleep apnea treatment, CPAP providers, dental sleep medicine, myofunctional therapy and pediatric sleep care, with verified OHIP billing, referral and home sleep test details. A regional, evidence-first directory built with AI in under a week and live since August 2026.
Full event website for the Bronte Harbour Classic — a chip-timed 5K road race and Kids 1K Fun Run held on Father's Day, June 21, 2026 at Bronte Harbour Park in Oakville. Registration, course info, festival details, sponsorship, and a permanent race archive.
Club website for Bronte Runners — the free, all-paces community running club I've been part of for 16 years, with 800+ members across Oakville and Burlington. Weekly run schedule with a live next-run countdown, mapped routes, events, news, photos, team and partner pages. Built in one day, September 2026.
Custom web application that generates platform-specific AI prompts for a client who needed professional content output without an agency on retainer. Produces tailored prompts for Instagram, email, Google Ads, product descriptions and more, all holding a consistent brand voice.
Custom analytics system aggregating Shopify, Amazon Seller Central, Google Analytics 4 and Meta Ads into one view. Replaced four hours of manual Monday-morning reporting with an automated overnight workflow. The direct predecessor to Helm.
Travel and trip logging app in the outdoor safety category — the third in the same line as SunUp and RunMate Pro. In development.
This website. Astro 5, statically built and deployed on Vercel. Black, white and one orange, with a post-build audit that fails the deploy on dead links, broken images, invalid structured data, placeholder copy, or a client name reaching production.
Claude Code skills from my own toolbox, stripped of anything specific to my business and free to download. Each one turns a repeatable job into a single command. Shared first at the AI for Business meetups.