// Writing
Practical posts on AI tools, automation, e-commerce systems, and building things that actually work.
My AI Blog Writing Workflow: From Keyword to Published in Under an Hour
How I built a Claude Code skill that handles SEO research, writing, multi-platform formatting, and deployment for 6 different websites — without switching tools.
AI Competitor Content Analysis: What I Read in 7 Posts Before Writing Anything
Before writing any SEO blog post, I scrape and read 7 competitor articles using Frase and Claude Code. Here's exactly what I look for — and what most competitor analysis guides miss.
How I Built a 12,000-Clinic Sports Directory in Canada With AI and No Backend Team
I built SportClinicFinder.com — 12,770 sports clinics across Canada — in weeks using Claude Code, Next.js 16, and Neon Postgres. Here's the exact stack, the data pipeline, and the part that surprised me most.
AI Brand Voice Guidelines: How I Make Each Site Sound Like Itself (Not Like AI)
The exact 7-part structure I use to write brand voice files for 6 different websites — so the AI writes in the right voice every time without re-explaining it.
What Most Businesses Get Wrong About AI (And What Actually Works)
The mistakes that cause AI projects to fail aren't technical. They're strategic. After building AI systems for my own e-commerce brands and working with GTA business owners, here's what I see going wrong — and what to do instead.
I Built 2 iOS Apps at 55 Without Writing a Line of Code
Mechanical engineer Greg Kowalczyk shipped SunUp by GearTOP and RunMate Pro to the App Store without a coding background — using VibeCode, Claude Code, and Cursor AI. The tools, the process, 39 App Store rejections, and what it means for any business owner who thinks they can't build software.
How I Replaced $75K in Agency Costs With $2K in AI Tools
The exact tools, systems, and approach I used to eliminate agency dependency across two e-commerce brands — and what I'd do differently today.